When John, a small business owner from the UK specializing in high-tech products, was gearing up for a major trade show in Shanghai, he faced a common but daunting dilemma: should he try to ship hundreds of pounds of promotional materials from the UK to China, or find a more efficient solution?
Carrying bulky items like product catalogs, brochures, and display materials across continents can be costly, and there’s always the risk of damage or delays at customs. Plus, managing all of this on his own would pull him away from what mattered most: preparing his products and making sure his pitch was perfect. Unsure where to turn, John reached out to Call2Print to see if we could offer a solution that would save him both time and hassle.
Problem Solving Together
As soon as we connected, John shared the details of his event requirements, from display materials to brochures and product handouts. Realizing that bringing all these materials from the UK wasn’t ideal, we suggested a local solution: we could print everything he needed right here in Shanghai, close to his event location, ensuring quality without the shipping worries.
This solution sounded great to John, so he forwarded us the print files. To make sure everything met his standards, we printed a few samples and sent him videos and photos for review. John was thrilled with the quality, commenting that it exceeded his expectations and eliminated the need for cumbersome shipments.
A One-Stop Solution for All His Needs
In addition to the printed materials, John mentioned wanting a small display stand for product samples, but again, shipping it from the UK wasn’t an option. We leveraged our network of local suppliers to source an elegant display solution, arranging for it to be delivered along with his brochures and catalogs directly to the trade show venue. This allowed John to focus on his presentation rather than handling logistics, knowing everything would be there when he arrived.
Seamless Communication and Reliable Logistics
Since John was new to working with a Chinese printing provider, he was naturally concerned about language barriers and time zones. We set him up with an English-speaking project manager who updated him every step of the way, keeping communication smooth and timely, despite the half-day time difference. Our project manager also checked in regularly to confirm that all his instructions were followed to the letter, easing his concerns about quality control.
As the event drew closer, our logistics partner developed the best transport plan to ensure everything would arrive on time and intact. We even coordinated with his exhibit space to deliver and set up his materials at the booth, so all John had to do was show up, ready to impress his audience.
The Result: A Light Load and a Big Win
Thanks to this approach, John arrived in Shanghai with just his carry-on, feeling prepared and supported. He didn’t have to worry about customs delays or broken materials, and his booth looked polished and professional. After the event, John shared his experience with us, expressing how much he valued our support and the freedom it gave him to focus on his core business.
For companies like John’s, bringing loads of materials to an international trade show just doesn’t make sense when you can work with Call2Print. We offer end-to-end support right here in China, from high-quality printing to sourcing and logistics, so our clients can concentrate on the bigger picture: engaging with customers and driving new business.
Let us know how we can help make your next trade show easier, so you can travel light and make a big impression.
